New General Manager for DramaFever

Rena Liu, previously the head of Warner Bros. Digital Labs’ business operations and strategy, has been named general manager of DramaFever.

Liu will be overseeing all operations, including content, marketing, revenue and product at DramaFever, in addition to leading business development and strategic growth for the company. Liu will report to Patty Hirsch, the recently announced general manager of Warner Bros. Digital Labs.

“I couldn’t be more thrilled to lead DramaFever at such an exciting time when more and more people are looking for the kind of feel-good, boundary-breaking entertainment we offer,” said Liu. “Millions of fans have made DramaFever the leading destination for addictive rom-com content from Korea and across East Asia, and we are excited to welcome a whole new audience that love series that are just as addictive, romantic and funny as our beloved K-dramas.”

Additionally, the service has revealed its newest vertical, DramaFever Journeys, a curated selection of hit seasons and fan-favorite unscripted programming centered on relationships and romance. This includes The Bachelorette and The Bachelorette Australia, licensed through an agreement with Warner Bros. Domestic Television Distribution.