iflix Launches Short-Form Content Studio

iflix has established Studio2:15, an all-new production unit for short-form video content that will be led by digital media veteran Craig Galvin.

The new studio plans to create experimental short-form content for the iflix platform. Studio2:15 will commission and produce collaborative projects from international, regional and local creative teams and talents.

Galvin has two decades of expertise in content creation, business development and creative direction, most recently serving as executive producer on global campaign Louder Together for Global Citizen. He also founded the Australian digital agency The White Agency (now whiteGREY).

Sean Carey, iflix’s chief content officer, commented, “We’re very excited to welcome Craig and his talented team to the iflix family. The creation of Studio2:15 marks a monumental step as we expand our content offering to capitalize on the rapidly growing demand for highly engaging and viral short-form content. Mobile users represent the lion’s share of internet traffic in our markets, and when it comes to mobile users, short ‘snackable’ content is king.”

Galvin added, “I am thrilled to join iflix’s talented and visionary team, and spearhead their short-form content initiative with Studio2:15. Short-form content will play a significant role in iflix’s mission to redefine entertainment and share global influences alongside local culture, through groundbreaking work that excites and entertains the next billion people. Studio2:15’s vision is to lead the charge in redefining short-form across all iflix markets, providing our audience a compelling experience that keeps them wanting to come back for more.”