iflix Adds New Features, Revamps User Experience

The SVOD service iflix, which recently secured $133 million in a funding round led by Hearst, has released an all-new revamped and improved user experience and features.

New “channels,” “add” and “follow” features enable a more personalized experience and intuitive ways of discovering new content, with additional improvements to speed and performance. Working with traditional studios and channel providers, iflix has created on-demand “channels” that offer an easy-to-navigate interface, available for the first time on a digital nonlinear service.

With new personalized onboarding, users can now select their favorite channels and receive recommendations optimized with their preferences and viewing history, as well as add TV shows, movies and channels to their iflix homepage. A new “follow” function will enable users to follow playlists curated by hundreds of their favorite people, including popular influencers and celebrities.

iflix Co-founder and Group CEO Mark Britt commented, “Today represents an incredible milestone for iflix. This evolution begins to blur the distinction between traditional video-on-demand and traditional pay television. We are thrilled to be working with the world’s leading entertainment brands to create exciting new on-demand channels. These are not the channels we grew up with.

“We are in the golden age of TV for viewers, with thousands of great shows and movies available on demand. For the individual user, however, sifting through immense catalogs of programs and finding what you want has become more challenging than ever. Our new personalization features now allow us to solve this dilemma by delivering recommendations specifically curated for each local user across our business.”