Game of Thrones Gets Touring Exhibition

HBO Global Licensing and events provider GES are opening a touring interactive experience for the hit series Game of Thrones.

Game of Thrones: The Touring Exhibition will kick off in Europe this fall. The experience will feature a mix of immersive environments, interactives and multimedia content, as visitors will have the opportunity to visit the mythical lands of Westeros and Essos and relive the trials and tribulations of the series’ nobles and common folk alike. The exhibition includes the iconic Iron Throne Room, where visitors can look upon the Westerosi seat of power.

“Game of Thrones has truly become a worldwide phenomenon, with fans avidly watching the show throughout all corners of the globe,” said Jeff Peters, the director of global licensing at HBO. “Based on the stellar work GES has done with previous entertainment partners, we think this exhibition is going to be something fans will love, regardless of which part of the world they call home, and we’re excited to give them the opportunity to visit and celebrate the incredible craftsmanship of the talented Game of Thrones production team.”

Eddie Newquist, the chief creative officer and executive VP of GES Events, added, “GES is thrilled to partner with HBO to bring the craftsmanship and artistry of Game of Thrones to fans. We are committed to giving fans worldwide the opportunity to experience some of their favorite elements from the show firsthand while experiencing the world of Game of Thrones unlike ever before.”

“The innovative storytelling of Game of Thrones has been a cultural touchpoint since its premiere,” said Steve Moster, the president of GES and president and CEO of Viad. “We are excited to bring this exhilarating world to life to fans around the globe.”