go90’s Ivana Kirkbride to Deliver MIPTV Keynote

PARIS: Ivana Kirkbride, the chief content officer at go90, is on the MIPTV keynote roster and will speak on the topic of creating original content for the millennial audience.

Kirkbride’s team is currently programming more than 500 hours of exclusive original series from various studios and creators. In her keynote, Kirkbride will outline go90’s expanding position in original programming for mobile-first audiences. She will discuss what it takes to create digital-native original content for millennial viewers globally and touch on topics of audience, data-driven development, the ever-changing landscape for talent and content, and how strong partnerships are the key for even greater stories.