Sky Invests in eSports Channel

LONDON: Sky has invested £1.55 million ($2 million) in Ginx TV, owner of the 24-hour eSports TV channel GINX eSports TV.

GINX eSports TV features major eSports tournaments, as well as independent programming. The schedule includes coverage of Turner’s ELEAGUE tournament, FACEIT’s eSports Championship Series and Valve’s The International Dota 2, which GINX eSports TV is covering live from its new King’s Cross studio. Other content partners will include Riot, Activision, EGL, and Gfinity, and more will be announced.

GINX eSports TV is the U.K. and Ireland’s only 24-hour eSports channel. Outside the U.K. and Ireland, GINX eSports TV is distributed to an additional 23 million households, making it the largest eSports TV channel in the world, reaching 37 million homes.

Emma Lloyd, group director of business development and strategic partnerships at Sky, commented: “We’re really excited to have followed up our commercial partnership with Ginx with this investment, which will help us deepen our understanding of eSports and its audience. At Sky we are committed to bringing new programs and channels such as GINX eSports TV to support and extend our leadership position in content.”