Sony Pictures Television Networks Adds App to Picture This Campaign

CULVER CITY: Sony Pictures Television Networks has released a new app that invites users to create and share their own images in support of Picture This, the group’s global environmental campaign.

The app was developed by REDspace and is available for both iOS and Android smart phones and tablets. Users are encouraged to post images that show beautiful urban and rural landscapes that illustrate what a better world can look like, along with efforts that can accomplish this.

The Picture This campaign launched late last year in 30 languages as an effort to bring attention to environmental issues in the networks’ footprint of 178 countries around the world. Forty-five networks are participating, using their resources—from on-air and social media campaigns to community events—to bring attention to the issues affecting their regions.

“Through photo storytelling, we’re inviting everyone to capture and share images of a better place, a more sustainable community and a cleaner environment,” said Andy Kaplan, the president of worldwide networks for Sony Pictures Television.

“Using our expertise to not only create revolutionary interactive experiences but also influence positive change in the world we live in? Well, it doesn’t get any better than that,” added Mike Johnston, REDspace’s president and CEO. “Especially when it involves working with an incredible collaborator like Sony Pictures Television, whose passion for inspiring others to work together and make a global impact is infectious.”