Former Endemol Shine Execs Set Up Indie Venture

LONDON: Lucas Church and David Flynn, both of whom previously held senior roles at Endemol Shine UK, have launched youngest Media, an independent studio delivering television, video and digital products.

Flynn was formerly the chief creative officer of Endemol Shine UK, responsible for overseeing creativity across the group. Church was CEO of Endemol UK and latterly chairman of Endemol Shine UK. Together they have founded this new studio that aims to deliver ambitious content to broadcasters, digital platforms, commercial partners and directly to fans.

Flynn said, “Creatives want to work in an environment where their ideas have the best chance of being seen by as wide an audience as possible. By operating across television, video and products, youngest Media will champion the best ideas and get them out there quickly. Whether working with the biggest broadcaster or the youngest new platform, we’ll always aim for innovative content delivered to the highest quality.”

Church said, “The best multiplatform entertainment comes from knowing which ideas work best for each platform—and when to combine them. We’re committed to connecting directly with our audiences from day one and using that data to get a better understanding what works and doesn’t. It’s an approach increasingly used by brands and platforms and one which our industry will need to adopt, especially with the increasing financial risks being taken by creators as old funding models shift.”