Turner’s Boomerang Launches Mobile App for AsiaPac

HONG KONG: Turner Broadcasting System Asia Pacific’s Boomerang channel has launched a new mobile app for Southeast Asia and Australia.

Titled Boomerang Watch and Play, the app allows users to simultaneously watch video from their favorite animated content and play games. The free app is currently available in English through iTunes for iPads, and through Google Play for Android-powered tablets. A smartphone version is in development.

Along with the new app, Boomerang has also launched new-look websites for markets in Asia and Australia. The sites will now be the official homes for the channel’s games and video content and are fully responsive to mobile-device viewing.

“Boomerang Watch and Play offers the latest generation of digital natives the chance to enjoy the very best kids’ franchises wherever they are and in a safe and flexible way,” said Mark Eyers, the chief content officer for kids' networks at Turner International Asia Pacific. “Backed up by awesome-looking new websites, the app provides a second-screen extension to enhance the traditional linear experience.”