AwesomenessTV Buys YouTube MCN Big Frame

LOS ANGELES: AwesomenessTV has acquired the YouTube multichannel network Big Frame for a total consideration of $15 million.

Big Frame is a pioneer in digital talent and influencer management. AwesomenessTV is a leader in serving the global teen community. Together, they will become a larger force in providing YouTube's most popular verticals, including beauty, fashion, fitness and music. Combined, AwesomenessTV and Big Frame will deliver 80 million subscribers and close to a billion views a month.

“With AwesomenessTV committed to aggressive growth, the acquisition of Big Frame enables us to bring on expertise in talent development as well as a great group of YouTube stars,” said Brett Bouttier, AwesomenessTV's COO. 

“Sarah and Steve have a great track record for identifying and developing talent and we believe that working together we can build talent brands that will transcend YouTube,” added Brian Robbins, CEO and co-founder of AwesomenessTV.
 
“We believe that Big Frame's unique ability to build online communities combined with the Awesomeness team's ability to create premium content and tell great stories will be a winning formula for the next stage of the entertainment industry's evolution,” said Steve Raymond, the CEO of Big Frame.
 
Sarah Penna, the chief creative officer of Big Frame, added: “We're so grateful to have worked with online video’s greatest creators for many years and we're excited about all the new opportunities this merger will bring them.”