NBC Partners with Twitter for Winter Olympics

SOCHI: NBC Olympics, a part of NBC Sports Group, is working with Twitter to lure viewers to NBCUniversal's coverage of the XXII Winter Olympics in Sochi, Russia, and increase conversation about the Games on Twitter.

Under the deal, Twitter will promote NBC Olympics' content in the center of its Olympic dialogue throughout the Games. The social networking site will also fill the Sochi Olympics event page with interesting @NBCOlympics tweets. In addition, NBC will include Twitter-compiled data about the Olympics social media buzz in its multiplatform editorial coverage of the Games, which kicks off today with men's and women's snowboard slopestyle, team figure skating and women's freestyle moguls.

"The biggest Winter Games ever from the world's biggest country is sure to generate massive chatter on Twitter," said Gary Zenkel, the president of NBC Olympics. "Partnering with Twitter enables NBC Olympics to amplify the conversation with our unique access, unmatched storytelling and exclusive content on our platforms, driving the swarm of attention back to television, our website and app."

"The Olympics will drive a massive global conversation on Twitter," added Geoff Reiss, the head of sports partnerships at Twitter. "Twitter turns the roar of the crowd into the social soundtrack for the Games—the perfect complement to NBC's unrivaled production across all of its platforms."