Endemol Presents Official Rolling Stones Fan App

LONDON: Endemol has teamed up with the live-entertainment promoters Dainty Group and The Rolling Stones for the worldwide launch of the first-ever official fan app for the iconic rock band. 

The Rolling Stones Official App has been developed and produced by Endemol’s operations in the U.K. and the Netherlands. The company worked alongside Dainty Group and with personal involvement from band members Mick Jagger, Keith Richards, Charlie Watts and Ronnie Wood. The app, launched today, is free to download. It is initially exclusive to the iPhone, iPad and iPod touch.

The worldwide launch of the app follows on the news that Endemol and Dainty Group are co-managing the international media and digital rights for the band’s upcoming "50 and Counting" tour. The partnership will see the final performance of the tour, on December 15, telecast live via pay-per-view around the world.

Mick Jagger commented: “We wanted to do something a bit special and innovative. An app that really connects with the user, lots of exclusive content, integration with social networks, and the ability to make a song request for the upcoming shows.”

Keith Richards added: “There’ll be quite a few surprises in there for the fans; some behind the scenes footage; some old, some new stuff that very few people get to see. It’s all part of a rather splendid celebration for us.”

Tim Hincks, the president of Endemol Group, said: “It’s great to be part of a world first for the world’s biggest rock n’ roll icons. The Rolling Stones Official App is a rich treasure trove of content and interactivity. We think it’ll be a must-have for Stones fans everywhere.”

Laurens Drillich, the managing director of Endemol Netherlands, commented: “Over the years we have been exploring many new areas outside of traditional TV and The Rolling Stones Official App is without a doubt a stand out experience. I can only say: we want more!”

Paul Dainty, the chairman and CEO of Dainty Group, added: “The Rolling Stones have set the standard in music for the last 50 years and this official App we are producing with Endemol will be no exception. It will have everything Stones’ fans have come to expect from this great band and plenty they don’t expect too.”