Whose Line Is It Anyway? Set for India

LONDON/DELHI: The improvisational comedy show Whose Line Is It Anyway? is being adapted for India by Miditech, with plans for a local version of the series as well as live events.

Hat Trick International scored the deal with Miditech, which has localized global format hits such as Pop Idol, Deal or No Deal and Extreme Makeover in India. Together Hat Trick and Miditech will build the Whose Line Is It Anyway? brand in India across TV and live events.

</spHat Trick International’s group commercial director, Paul Cohen, said, “The potential for Whose Line in India is huge, both through television and live events as the comedy market in India expands. Miditech are the ideal partner for us as their track record in bringing internationally renowned formats to India is second to none. We look forward to seeing Whose Line on Indian screens in 2012.”

Miditech’s head of development, Nivedith Alva, added, “This past year alone Miditech has been instrumental in bringing some of the biggest formats in the world such as Survivor and The Voice to India. Whose Line is it Anyway? is a big step for us because it is not just about bringing another global television brand to India, it’s the relationship with Hat Trick and their comedy expertise that excites us even more. The stand up comedy market is really the next big thing in entertainment and we hope to play a major part in it.”