TRACE Sports HD Channel Heads to Indonesia & Malaysia

HONG KONG: TRACE Sports HD will launch in Malaysia and Indonesia on November 1 and December 1, respectively, via HyppTV, Malyasia’s newest broadband TV provider, and Indonesia’s TelkomVision Groovia TV, the country’s first IPTV service.

TRACE Sports is available in Malaysia via HyppTV’s subscription-based Internet package on Telekom Malaysia Berhad’s pay-TV service, and Indonesian subscribers can access TRACE Sports through Groovia’s Lifestyle package. The channel is already available on Hong Kong’s Broadband Network bbtv and has recently also been picked up by Thailand’s TrueVision.

TRACE Sports HD is broadcast in English with subtitles in Thai, Chinese and Korean, and available to cable, DTH, broadband and mobile platforms across Asia, the Middle East and Australasia. During the 2012 London Olympics, viewers can learn about champions who will be participating in the games and view untold stories and scandals, while past Olympia legends are celebrated.

James Ross, the CEO of Lightning International, the representative for TRACE Sports HD in the Asia-Pacific region, said, “TRACE is very pleased to be partnering with HyppTV and Groovia to launch TRACE Sports HD to their subscribers. Malaysians and Indonesians are very interested in local, regional and global sports celebrities, and TRACE Sports HD gives viewers an insight into their lives and lifestyle, their background and upbringing, and their training and inspirations."