Rebecca Bonbon Products Head to France

PARIS: FremantleMedia Enterprises (FME) is to release a new range of licensed products of Rebecca Bonbon, a French bulldog character designed by Hello Kitty creator Yuko Shimizu, across France.

FME exclusively represents Rebecca Bonbon globally (excluding Japan and Korea) on behalf of Crown Creative since 2008. Across EMEA Rebecca Bonbon has more than 25 licensees. The products will launch in fall and winter 2011, with more planned for 2012. Plush toys will their French debut at the end of September in Jouet Club, Relay, Geant, Casino and Super Casino stores, and a children’s apparel collection will be available from Gemo, Chauss-prix, Chauss’expo, Styleco and Intermarche. A range of mobile phone accessories and laptop cases from Internity will also be available.

Nathalie Delin, the VP of licensing France at FME, said: “I am delighted that the Rebecca Bonbon brand is enjoying such success. We are very excited about bringing the sophistication, fun and style of the brand to the retail sector in France, especially given that she is herself a French fashionista. The continued support from retailers is enabling Rebecca Bonbon to develop and produce more products and lines in order to keep up with the increasing demand for the brand that we have seen from both children and adults.”