Bananas in Pyjamas Gets Master Toy Partner

LONDON: Golden Bear Products has been made the exclusive master toy partner for Endemol Worldwide Distribution’s Bananas in Pyjamas in the U.K., Ireland, Europe, the Middle East, Africa and Latin America.

Golden Bear’s Bananas in Pyjamas products consisting of plush toys, plastic toys and electronic and mechanical devices, will roll out from fall 2012. The new CGI animated series premiered in Australia on ABC2 in May 2011 and in the U.K. on Channel 5 and Cartoonito in July 2011. It will further rollout on Turner CN Enterprise networks throughout EMEA from September 2011. It is a Southern Star Entertainment/Southern Star Singapore Production in association with the Australian Broadcasting Corporation. Bananas in Pyjamas, which first debuted in 1992, has found success in more than 70 countries.

John Hales, the chairman of Golden Bear Products, said, “We are delighted to be appointed master toy licensee and once again will be producing the Bananas in Pyjamas range. The program has taken on a fantastic ‘new look’ since the original range was launched in the 1990s and we are looking forward to developing these delightful characters.”

Cathy Payne, the chief executive of Endemol Worldwide Distribution, added, “The U.K. television audience has quickly embraced the new look and feel of B1 and B2 and their friends from Cuddlestown. We look forward to seeing similar reactions around Europe and working with our partners at Golden Bear, Endemol Worldwide Brands and Cartoon Network/Turner International to enjoy similar success in product rollout.”