TRACE Sports HD Lands in Asia

HONG KONG: The TRACE Sports HD channel is now available on AsiaSat 5 in the Asia Pacific.

The channel launched August 1 on Hong Kong Broadband Network’s bbtv, with more carriage agreements in Asia to be announced soon. TRACE Sports HD features factual and lifestyle entertainment content about sports celebrities. The channel will feature behind the scenes interviews with teams for the 2012 London Olympics.

The channel is broadcast in English with subtitles in Mandarin and Korean. It is available on cable, DTH, broadband and mobile platforms.

“With the ever increasing demand for sports news in the Asia-Pacific region, TRACE Sports HD fills a niche with its unique format and content,” said Olivier Laouchez, the chairman and CEO of TRACE.

James Ross, the CEO of Lightning International, which represents TRACE in the Asia-Pacific region, commented, “TRACE Sports HD is a unique proposition that is perfect for platform operators looking to strengthen their sports offerings with a channel that appeals to both male and female viewers. TRACE Sports HD can also help meet the increasing demand for high-definition channels, by offering completely new and original programs about sports celebrities in HD.”