AMC Launches Digital Studio

BEVERLY HILLS: AMC has set up a new online division, AMC Digital Studios, to introduce web shows from up-and-coming talent to be showcased on the network’s website. 

The digital studio is to develop original content with emerging talent, making the shows available on amctv.com and Hulu. The division aims to produce new web series but also develop content that could potentially make its way to the cable channel.

The first project is called The Trivial Pursuits of Arthur Banks, due out August 22. The 40-minute long web original is about a successful theater director, Arthur Banks, played by Adam Goldberg, who stages an elaborate play that mirrors his dysfunction love life. Along with his therapist, played by Jeffrey Tambor, Banks attempts to work through the issues that occur each time he falls in love. The project is co-written and directed by Peter Glanz.

"AMC Digital Studio provides an opportunity to extend our brand to the web, and to nurture great young writers and directors in a unique way," said Joel Stillerman, AMC’s senior VP of original programming, production and digital content. "For our first web series we are very excited to have found an incredible piece of material from Peter Glanz who is truly an original filmmaker with a very unique voice. Trivial Pursuits is a great piece of storytelling in a format that is incredibly well suited for the web and on brand for AMC."