Discovery U.S. Hispanic Makes Key Appointment

MIAMI: Discovery U.S. Hispanic has appointed Maria Badillo as director of programming and acquisitions for its Spanish-language networks, including Discovery en Español and Discovery Familia.

Badillo will be responsible for developing the programming strategy for the Spanish-language networks, while also working with the other divisions to create new ways for maximizing programming impact on revenue and ratings. She will oversee the operations from evaluation to acquisitions and schedule all the content. In her new role, Badillo will report to Eileen Piñeiro, the director of content for U.S. Hispanic.

Most recently, Badillo has served as the branded entertainment producer in charge of development of entertainment concepts and programs. She also lead the management of the branded entertainment solutions team at Discovery Networks Latin America/U.S. Hispanic. Prior to this, she was the senior VP of programming at Sopressa, from 2007 to 2009.

Piñeiro commented: “Maria is an extremely valuable member of our team who has a keen eye for selecting and drawing out the best resources for growing the business. This and her extensive industry background and leading edge experience with the latest technologies make her the ideal candidate for this position.”