L&M Deal for Zodiak Kids’ The Qpiz

MILAN: GUT Edizioni’s Big Bang is to develop a back-to-school line for the tween property The Qpiz, in a deal with Zodiak Kids’ Italian L&M agent, Teamworks.

The company will launch a complete line for the 2012 back-to-school season that features backpacks, school bags, diaries, paper products and other accessories. The cross-platform property was developed by Zodiak Active Kids and co-produced with Rai Gulp. The properties includes a 52×3-minute series, as well as a social game and website.

Rodolfo Rezzoli, owner of GUT Edizioni, commented: “Qpiz multimedia project is very near to GUT Edizioni strategies and values. The Qpiz fit perfectly with the brands that we are currently managing. The innovative design convinced us to join the project. We think that the brand it’s very engaging and absolutely new in comparison with many others on the market.”