Content Television Makes New Hire to Drive Kids’ Catalogue

LOS ANGELES: Matt Cooperstein is joining Content Television in a role that will see him leading its renewed activity in the kids, teens and tweens programming arena.

Cooperstein will be based in Content’s U.S. office. He will be working to acquire and develop programming to expand Content’s catalogue geared toward kids, teens and tweens. He will also work closely with the sales teams in Los Angeles and London, as well as with the digital department. He joins Content from Toonz Entertainment USA. During his 20-plus years in the industry, Cooperstein has launched such programs as Wolverine, X-Men and Speed Racer: The Next Generation.

Greg Phillips, the president of Content Television, said, “We have a great lineup of kids’ programming, but over the past couple of years we have focused more on prime-time drama and nonfiction shows. The time is right to look at and pursue both sales and acquisitions opportunities in this genre and, by combining our catalogue sales and financing resources with Matt’s excellent relationships with kids/teen/tween programming buyers and commissioning entities and his considerable expertise in developing content for the international market, we feel confident that there is huge potential for our distribution business in this market.”