New Licensees for Mr. Bean

LONDON: Zodiak Rights has signed a number of licensing deals for the Mr. Bean brand, including agreements for T-shirts, adult costumes, Beanies and more.

Spike Leisurewear is on board for a range of men’s Mr. Bean T-shirts. Orion Costume is producing a Mr. Bean adult costume. Ty is launching a range of Mr. Bean Beanies and Beanie key rings. All products are set to launch this year.

Steve Gomez, the business development director at Ty UK, said: “We couldn’t be more excited about working with this fantastic brand and Zodiak Rights to produce the first Mr. Bean ‘Teddy’ Beanie.”

Katherine Senior, the executive producer of Mr. Bean, added: “These latest deals secured by Zodiak Rights show the continued strength of this classic character and are a great addition to the range of licensed products We have also been overwhelmed by the success of our Facebook page which attracts fans from all over the world and brings Mr. Bean into the new digital age.”