BIG CBS Spark Debuts Across India

MUMBAI: The third and final channel to come from the JV between Reliance Broadcast and CBS Studios International, BIG CBS Spark, has launched in India with a lineup that includes Hawaii Five-0, 90210 and The Jerry Springer Show.

Spark is billed as a youth entertainment channel, aiming for the 15-to-24 demo. It’s launch lineup includes hits like Hawaii Five-0, the all-new 90210, Cheaters, Maximum Exposure and The Jerry Springer Show. The service launched to 25 million households in India.

BIG CBS Spark comes on the heels of the launches of BIG CBS Love, an English-language entertainment and lifestyle channel, and BIG CBS Prime, a general-entertainment service. All three channels are the results of a joint venture between Reliance Broadcast Network and CBS Studios International, which rolled out the trio of networks in a record-breaking period of under six months.

Tarun Katial, the CEO of Reliance Broadcast Network, said, “With the launch of Spark, we mark the completion of the channels under the BIG CBS bouquet. We have clearly differentiated channels which are segmented to meet a clear audience base. Prime is more male skewed, while Love is targeted to the 25-plus couples and now Spark is a clear youth destination. This ensures we cover the entire gamut of the upmarket urban audience. The three-channel bouquet will offer audiences unparalleled entertainment while offering marketers extremely focused platforms to reach their audiences.”