FRANCE 24 Increases Asian Reach

PARIS: A series of new broadcasting agreements have been inked that expand FRANCE 24’s distribution in Asia, for both the English- and French-language services.

The service already reaches more than 3 million households in India. Now, the FRANCE 24 English channel is available in the State of Orissa and throughout the National Capital Territory of Delhi (NCT) on more than 30 cable networks.

FRANCE 24 is already accessible in English to 1.2 million households in Hong Kong on NOW TV and HKBN. The French service  is now available à la carte on the new HKBN package BB TV.

In the Philippines, the English-language version of the channel is available to 100,000 households across the country. In Japan, the English service is already available on NTT DOCOMO, and FRANCE 24 is now available in French à la carte on the IPTV platform KONA TV.

In Thailand, the number of households receiving FRANCE 24 in English increased from 1.5 million to 1.8 million in three months, under recent agreements with cable operator associations TCTA (Thailand Cable TV Association) and COA (Cable Operator Association).

In the hotel arena, FRANCE 24 has extended its partnership with the ACCOR group in Asia, with the channel is now available in 91 luxury hotels across the region.

Brice Bertrand, the director of distribution in Asia Pacific, said of the expanded carriage: "These markets are eager to discover a new tone in international news and we make every effort to ensure that all countries of the continent can get FRANCE 24 as quickly and as simply as possible, in English, but also in French."