Banijay Appoints Former DRG Exec to Sales Role

LONDON: Banijay International has hired Luci Burnley as an international sales executive, with responsibility for territories such as the U.K., Australia and New Zealand.

Burnley was previously the format acquisitions and sales manager at DRG, responsible for format sales in several key markets. Prior to DRG, Burnley was at IMG Media. She joins Banijay starting May 1, joining the London team and reporting to Karoline Spodsberg, the company’s managing director.

Spodsberg said, “I’m delighted to welcome Luci to our expanding international team. She has a strong reputation and brings on board some great experience. We are pleased to have her additional resource based in London thereby adding to our international capabilities.”
 
Burnley added, “I’m very happy to be joining Banijay International at this exciting time. I am looking forward to representing the company’s growing catalogue of bold and compelling content and have been impressed with the confidence and adventurous spirit of the team.”