APT Secures Representation Rights to Bag It

BOSTON: APT Worldwide has scored the international representation rights for the eco-focused doc Bag It.

The hour-long environmental documentary, produced by Reel Thing Productions in association with the Telluride Institute, explores the health dangers posed by the use of disposable, non-biodegradable plastic products. The film follows Jeb Berrier, an average individual who begins to take a closer look at his plastic consumption habits.

Louie Psihoyos, director of the documentary The Cove, called Bag It “a powerful and deceptively simple movie that is sure to change the way you look at everyday objects. I didn’t expect a movie about plastic bags to change my life in such a deep and profound way. Gripping, funny, intelligent, and sure to change your life.”