Utilisima Rolls Out Across the Balkans

SOFIA: Fox International Channels (FIC) has taken its female-skewed entertainment channel Utilisima into Bulgaria, Serbia, Slovenia, Croatia, Macedonia, Montenegro, Bosnia and Albania.

The channel’s programming is largely lifestyle-driven, showcasing everything from food and personal style to decorating, DIY and home renovation. Utilisima spans categories such as cooking, inspiration, health and family, handcraft, beauty and fashion.

“We are delighted to introduce Utilisima to our viewers in the Balkans,” said Krasimir Nikolov, the managing director of Fox International Channel for the region. “Utilisima is the first channel dedicated to the women of today. It is also an international brand with huge distribution in Latin America, where the channel was originally developed and is performing very well. Utilisima will bring many of the international shows that have contributed to its success, but will also be tailored for the Bulgarian market with local productions that will increase in number in the future.”