Spin Master Signs On for Victorious Licensing Program

NEW YORK: Nickelodeon Consumer Products has appointed Spin Master as the master toy licensee for the hit show Victorious, with a product line that debuted at the New York Toy Fair.

Spin Master’s new line includes fashion dolls and playsets. There is also a locker decorator and microphone branded for Victorious. The show is currently in production on its second season. Victorious is a co-production with Sony Music.

"The enormous popularity and success of Victorious has led to an overwhelming demand from kids, teens, and tweens," said Manuel Torres, the senior VP of global toys and video games for Nickelodeon Consumer Products. "As the master toy licensee for Victorious, Spin Master will engage the show’s loyal and passionate audience and provide them with a lineup of dolls, playsets, and role play items to bring them closer to the excitement of Tori’s life at Hollywood Arts High School."

"Girls love Victorious because it embodies everything important and aspirational to them: performance, self-expression, a relatable and likeable heroine and humor," added Nicole Perez, the VP of girls marketing for Spin Master. "Our toy line focuses on those key girl triggers. We offer amazing performance based product and we’ll be infusing some never before seen technologies. Victorious satisfies key girl play patterns—fashion, hair, role play, and more. The market is eager for a great girl toy line with a strong performance overlay—singing, dancing, acting—and Victorious is the perfect property."