Gossip Girl to Get Social Game

BURBANK: Warner Bros. Interactive Entertainment is expanding into social games with the launch of Gossip Girl: Social Climbing, playable on Facebook.

The game is based on the Warner Bros. Television series Gossip Girl, which airs Mondays on The CW. The game is free to play via Facebook. Published by Warner Bros. Interactive Entertainment and developed by Arkadium, the game allows players to earn points to climb the social ladder of Manhattan’s elite by attending events, being spotted with the right people and dressing in fashionable attire. 

“We recognize Facebook is a very important, growing platform for games, and for our first step in the space we have made a fun game for the hugely popular franchise Gossip Girl,” said Martin Tremblay, the president of Warner Bros. Interactive Entertainment. “Working with Warner Bros. Television, we are creating new categories of social games with built-in appeal to their extensive fan base.”

“After four seasons, more than 80 episodes and close to eight million Facebook fans, Gossip Girl remains a pop culture phenomenon," added Lisa Gregorian, the chief marketing officer at Warner Bros. Television Group. "Fans will relish the Gossip Girl: Social Climbing game play, where they earn rewards by attending virtual fashion shows, sample sales, club openings and classic events like the Assassin Party and Sweetheart Ball with their favorite characters, including Blair, Serena, Chuck and Nate. I just went to my closet and picked an outfit for tonight’s Club Opening at Ransom!!!”