DQE Signs Up New Licensee for Jungle Book

HYDERABAD: DQ Entertainment International has secured licensing agreements for The Jungle Book with C.Riethmuller to distribute branded party products in Germany, Austria and Switzerland. 

Riethmuller will manufacture and distribute party goods, such as paper plates, paper cups, napkins, table covers, party chains, party hats, balloons, drinking straws, candle, party bags and banners, decorating garlands and lanterns. All products will be based on characters from The Jungle Book. The deal, secured by DQE’s merchandising agents in Germany, ZDF Enterprises, covers two years. 

Tapaas Chakravarti, the chairman and CEO of DQE Group, commented, “Riethmuller are the leaders in Europe and Asia and have a strong penetration in Germany, Austria and Switzerland for party products. We are sure that Riethmuller are the right partners for merchandising an iconic property like The Jungle Book. This is the beginning of a new and strategic relationship and we look forward to continue our association with Riethmuller as well as our strategic partners ZDF Enterprises.”

Oliver Grundel, the project manager for merchandising at ZDF Enterprises, said, "Riethmueller has a company history of more than 150 years and is one of Europe’s leading and most successful companies in the field of event-, party-, carnival- and decorative supplies. We are pleased to have won another high caliber partner in the licensing of The Jungle Book and are convinced that this topic will be successfully translated into these product categories as well."

Edgar Riethmueller, the CEO of Riethmueller, added, "We believe in the enormous potential of The Jungle Book as one of the most popular topics and as one of the true international classics in L&M. Thus, we are very happy to have reached this agreement and look forward to working jointly with ZDF Enterprises and DQ Entertainment."