Endemol USA Enters Exclusive Development Deal with Foursquare

LOS ANGELES: Endemol USA and Foursquare have signed an exclusive development deal to produce an original format that will integrate the mobile check-in service.

Foursquare has nearly 5 million users worldwide, with more than 1.5 million check-ins daily, making it the most popular and widely used mobile check-in service available. The service allows users to connect with friends by checking in to various locations as they are out exploring the real world. The new show being developed will integrate the Foursquare service into the concept.

“This marks a groundbreaking partnership for Endemol USA, and we are thrilled to partner with an innovative company like Foursquare in developing a truly unique show,” said David Goldberg, the chairman of Endemol North America. “Endemol has been a pioneer in creating genre-defining content and our partnership with Foursquare will help us continue to evolve the content experience for our audiences everywhere.”

"We hope that working on this project with Endemol will expose even more people around the world to the benefits of foursquare, and will help us continue growing our base of nearly 5 million users," added Dennis Crowley, Foursquare’s co-founder and CEO. "Endemol has a reputation for leading innovation in the television industry, and we look forward to integrating foursquare into some of their new and already existing programming."