Virgin Media Set to Launch TiVo-Powered Service

LONDON: Virgin Media has released new details for its TiVo-powered digital TV platform that will roll out to customers next month.

The new set-top box, which had been announced in November, will be part of a revamped TV service that brings together on-demand viewing and the Internet through a brand-new interface, devised by TiVo. The service combines the live TV schedule with catch-up TV, a wealth of on-demand programming and web-based application alongside a personal video recorder. Since the platform is charged by Virgin Media’s digital network, customers can watch at the click of a button, rather than downloading content.

Virgin Media TV powered by TiVo will begin to roll out from mid-December.

Cindy Rose, the executive director of digital entertainment at Virgin Media, said: “This is a landmark moment in the UK’s digital revolution and vividly illustrates how Virgin Media is the only company who can provide the ultimate digital lifestyle. For the first time, viewers will have a truly personalised viewing experience so they can get the most out of the wonderful worlds of the internet and TV all in one place. We’re really excited to bring our customers what is just the first of successive generations of transformational services based on this unique TiVo-powered platform.”