Disney Junior Rebrand to Hit Canada in May 2011

TORONTO: Playhouse Disney in Canada is rebranding its English- and French-language services as Disney Junior as of May 2011, following suit with its U.S. counterparts.

Disney Junior will launch with new series such as Jake and the Neverland Pirates. Also on the lineup will be new episodes of popular series such as Mickey Mouse Clubhouse, Handy Manny, Special Agent Oso, Jungle Junction and Imagination Movers. Original Canadian shows will include Franny’s Feet, The Secret World of Benjamin Bear and new episodes of Stella and Sam.

"Since its launch in November 2007, Playhouse Disney has continued to build its viewership, program offering and prestige," said Joe Tedesco, the senior VP and general manager for Family and Playhouse Disney. "The evolution of Playhouse Disney to Disney Junior comes at an exciting time and will add a new energy to the network while remaining dedicated to bringing highly entertaining, home-grown and Disney programming to Canadian families."