New Licensees for Chuggington

LONDON: Ludorum has signed up a number of new licensees for its hit preschool property Chuggington.

New partners include Worlds Apart, for pop-up play and ready beds; Abbey Home Media, for audio books; Wesco, for watches and gifts; and Ethos, for personal care. BBS is to develop party stationery throughout Continental Europe. Halsall extended its agreement for bikes, scooters, trikes, bike accessories and protective clothing beyond the U.S. and products will soon be available in France, Germany, Austria, Switzerland, Italy, Iberia, Eastern Europe, the Middle East and Israel.

Ludorum recently secured a worldwide deal with MEGA Brands to produce a line of Chuggington construction toys, to rollout internationally from fall 2011 and will be available in the U.S. from spring 2012.

Julian Day, the VP of consumer products at Ludorum, commented: “We are extremely pleased to welcome our new Chuggington licensees on-board. Our new partners are highly respected in their own fields and their products perfectly complement the existing Chuggington range. We look forward to working with them in expanding the Chuggington franchise.”