Disney Channel Inks India Mobile Deal

MUMBAI: Beginning this week, Disney Channel content in India will be accessible on mobile phones, following the signing of a deal with content aggregator Apalya TV.

Apalya TV services are available on all leading mobile networks in India, including Idea, Vodafone, Airtel, Aircel, BSNL, MTNL, Reliance, Docomo, Tata Indicom, Tata Photon Plus, Virgin VFlash, Reliance Net Connect etc. Kids will be able to access hit Disney Channel shows such as Phineas and Ferb, The Suite Life on Deck, Wizards of Waverly Place and Mickey Mouse Clubhouse, plus locally developed fare like Kya Mast Hai Life and Ishaan.

"Disney Channel Mobile TV is an exciting way to leverage technology and create an additional touch point, bringing kids and families closer to our universally popular stories in one of the largest and fastest growing mobile market in the world," said Raju Venkataraman, general manager of Disney Media Distribution India. “With telecom players set to launch 3G services in India, mobile video streaming services promise to only get bigger and more popular in the coming years.”