Virgin Media Pacts with NBCU

LONDON: A number of shows from NBC Universal International Television Distribution, including House and 30 Rock, are headed to Virgin Media’s entertainment platforms for on-demand access in the U.K.

Starting December 1, Virgin Media customers will have access to past seasons of shows such as House, Heroes, the U.S. version of The Office and 30 Rock. This covers the TV On Demand offering and also Virgin Media Player’s services online and on mobile.

Cindy Rose, the executive director of digital entertainment at Virgin Media, said: "Our pioneering TV On Demand service continues to offer the greatest choice for all the family and we’re delighted to bring our customers these great shows in HD from NBC Universal. With more and more consumers enjoying the flexibility of watching TV whenever they want, our new online and mobile services also give our customers a fantastic way to enjoy content wherever they are."