Mobile ESPN Available for Streaming Via SingTel

SINGAPORE: ESPN STAR Sports and SingTel are launching the new 3G mobile offering Mobile ESPN, which will feature live and on-demand premium mobile sports content.

Mobile ESPN, will showcase a range of sports content, from Formula One and Moto GP to the FA Cup, Wimbledon, Australia Open and ICC Cricket tournaments. The service is available exclusive to SingTel mobile subscribers. Mobile ESPN kicks off this Sunday with coverage of the inaugural Korean Grand Prix.

Manu Sawhney, the managing director of ESPN STAR Sports, commented: “The launch of the Mobile ESPN 3G marks another new milestone for ESPN STAR Sports in the digital space, as we now showcase live sports to our fans across all three media platforms—television, mobile and online. As Asia’s leading sports content provider, launching live sports content and our compelling original programs on the mobile platform is testament to our commitment to continue serving the fans by offering them the most enriching and engaging experience across all platforms.”

He added: “We are pleased to launch this initiative with our valued partner, SingTel, and we believe this innovative mobile 3G offering will make the consumer proposition more compelling. We look forward to working closely with them to continue enhancing the viewing experience of sport fans in Singapore.”

Edward Ying, the chief of the content and media services group at SingTel, remarked: “Being a multimedia company, SingTel continues to provide our customers with the richest viewing experience on multiple platforms. We are delighted to keep our viewers connected to the sporting actions they love wherever they are, via TV, Internet and now their mobile.”

Ying continued: “With Barclays Premier League, UEFA Champions League and the likes of Formula One, Wimbledon, Australian Open and the upcoming ICC Cricket World Cup on ESPN STAR Sports’ networks, SingTel is the home for all sports enthusiasts."