Middle East Pickup for Banijay Format

CANNES: The People’s Quiz is set for a local treatment in the Middle East for pan-regional broadcaster MBC, in a deal signed by Banijay International. 

The series was originally produced for BBC in the U.K. A second season has been commissioned for TF1 in France and options have been confirmed in Italy, Portugal and Turkey. The quiz-show challenge gives the whole country the opportunity to audition for the chance to win $1 million. Ideas Production is producing a 12×1-hour version for MBC that will air in January 2011. 

Karoline Spodsberg, the managing director of Banijay International, said "This is a really significant deal for Banijay International, we are very keen to capitalize on the opportunities available in the Middle East and this deal proves the adaptability of our formats to cater for this important market.”