twofour54 Adds to Sales Team in MENA Region

ABU DHABI: Joelle Doumit is to join twofour54’s Ibtikar Commercial as sales executive, to help grow its distribution operation within the Middle East and North Africa (MENA).

Doumit will also work in the international arena, reporting to Jane Smith, the general manager of Ibtikar Commercial. Doumit joins the company from A2 Avalon, and prior to this was at Rainbow Television Corporation in Lebanon.

In her new role, Doumit will be responsible for developing relationships with clients across the region for twofour54. Her remit will cover broadcast television, home-entertainment and digital platforms. She will also manage partners across consumer products and retail activities.

Wayne Borg, the COO of twofour54, commented: “twofour54 established Ibtikar Commercial to develop the distribution business for Arabic based production companies. The commercial exploitation of rights is an important part of the value chain, which producers should benefit from. We want to offer this important service to our partner companies and production companies in the region. We now have the team in place to deliver this both regional and internationally and we look forward to growing this business.”