NBCU Notches Up Global Sales for the The Event

UNIVERSAL CITY: Ahead of its official U.S. debut, The Event has been licensed into nearly 200 international territories, via deals signed by NBC Universal International Television Distribution.

Outside of the U.S. and Canada, the highly anticipated new show has sold to Africa (M-Net); Asia (Universal Networks International); Australia (Seven Network); Belgium (VMMA); Denmark (Viasat); Finland (MTV3); Iceland (365 Media); Ireland (RTE) and Italy (Mediaset). Further deals include Latin America (Universal Networks International); the Middle East (Orbit Showtime Network); the Netherlands (RTL); New Zealand (TV3); Norway (Viasat); the Philippines (Solar Entertainment); Poland (ITI Neovision); Russia (TV3); Spain (Turner Entertainment Networks); Sweden (SVT); and the U.K. (Channel 4), among others.

“Client response to The Event has been overwhelmingly positive and the pace at which broadcasters are licensing the series is extraordinary,” said Belinda Menendez, the president of NBC Universal International Television Distribution. “We are already working with a number of key territories that are fast-tracking their launch dates and we look forward to The Event’s rollout across all international territories."

Added Angela Bromstad, the president of primetime entertainment at NBC and Universal Media Studios, added, "It’s extremely gratifying to see how The Event has successfully come together creatively as a series. Subsequent episodes live up to the promise of the pilot, and we’re excited to deliver a quality, high-octane thriller to audiences in the United States and abroad."