Food Network Expands Asian Reach

NEW YORK: Following its launch in Singapore on StarHub, Scripps Networks International’s Food Network Asia rolls out today in Taiwan on DTH operator DishHD.

The channel includes U.S. productions such as Diners, Drive-ins and Dives, Chef Luke Nguyen’s Vietnam and Extreme Cuisine with Jeff Corwin, as well as original commissioned programming like Eat Like a Local, Home Cooking and Food Fun At 3am.

“In launching Food Network Asia in Taiwan, we hope to satisfy the surging interest in both high-definition television and in lifestyle entertainment around the world,” said Greg Moyer, president of Scripps Networks International. "Food Network Asia has enormous potential in Asia, and offers a multiplatform experience on television, online and through an iPhone application. This brand will soon become the standard in food entertainment."

Steve Skalski, COO of DishHD, added, “Food Network Asia is a perfect fit for DishHD. We are excited to be the first platform to bring this high-definition channel to Taiwan."

In related news, Food Network has expanded in Europe. Operated as a joint venture of Scripps Networks International and Chello Zone, Food Network has new carriage deals with Dutch operator Delta Kabel and Cypriot platform Cytavision. In addition, Blizoo has launched Food Network HD in Bulgaria.

Nick Thorogood, managing director of Food Network EMEA, commented, “Food Network continues to gain momentum across EMEA, and these new launches provide excellent platforms to ensure that the channel reaches its full potential. We are confident our growth will continue as consumers in the region become familiar with and fans of Food Network."

0
false

18 pt
18 pt
0
0

false
false
false

/* Style Definitions */
table.MsoNormalTable
{mso-style-name:”Table Normal”;
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-parent:””;
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-para-margin:0in;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:12.0pt;
font-family:”Times New Roman”;
mso-ascii-font-family:Cambria;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:”Times New Roman”;
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Cambria;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:”Times New Roman”;
mso-bidi-theme-font:minor-bidi;}