DQ Lands Footwear Deal for The Jungle Book

HYDERABAD: DQ Entertainment has signed up Off Road to produce a collection of footwear based on the animated property The Jungle Book.

Off Road has picked up the rights to manufacture footwear for The Jungle Book such as indoor slippers, beach slippers, trainers, children shoes, rain boots and snow boots. The collection will be designed and manufactured in China, Vietnam and India and marketed by French shoe retailers with more than 200 outlets across France and the Benelux region. Off Road will also distribute the products by mail order, the Internet and through hypermarket and supermarket chains. The agreement was signed through TF1 Enterprise France, DQE’s co-production partner and licensing and merchandising agent for The Jungle Book in these regions.

Tapaas Chakravarti, the chairman and CEO of DQE Group, commented: "We are delighted to collaborate with Off Road Ltd for the licensing and merchandising of Jungle Book footwear products for France and Benelux. The Jungle Book with its modern 3D adaptation will work perfectly for the licensing and merchandising markets and will be loved by children and adults alike. DQE plans to continue to drive value from our core brands whilst selectively aligning ourselves with the best possible global partners."