Video Interview: twofour54’s Wayne Borg

Wayne Borg, twofour54’s COO, talks in this video interview about what lies ahead for the Middle Eastern market.

The Middle East has emerged as a land of promise for many companies looking to expand their business or establish a new one. twofour54, named for the geographic coordinators of Abu Dhabi, is positioning itself as the first point of contact in creating and setting up a creative outfit in the region.

As part of its content-creation ecosystem, twofour54 has three distinct business pillars to help capitalize on opportunities across all media platform. twofour54 tadreeb is a world-class training academy offering more than 200 bilingual, international standard courses. twofour54 ibtikar offers two sources of funding: twofour54 ibtikar: ventures, for Arab entrepreneurs and businesses that need start-up, early stage or growth capital, business development and operational support; and twofour54 ibtikar: creative lab, which provides grants for Arabs that would benefit from seed funding, development guidance and planning, to get a great idea off the ground. Then there’s twofour54 intaj, providing state-of-the-art HD production, post-production, media asset management and broadcast facilities to production companies, producers and broadcasters across the region and worldwide. These pillars are supported by twofour54 tawasol, which offers a one-stop shop facilitation service for organizations and individuals looking to operate within the twofour54 content-creation community.

Fostering the development of Arab media and entertainment, twofour54 is also investing in content. The company made a strategic investment in the CGI animated series Driver Dan’s Story Train with 3Line Media. A new deal with Cartoon Network also looks to help boost the animation industry in the Middle East and North Africa.