TV Still Dominant for Video Watching

NEW YORK: Television is still the most popular platform for viewing videos, according to a recently completed a survey from Nielsen of more than 27,000 online consumers in 55 countries.

Globally, 90 percent of online consumers use their home television at least once per month. Taiwan ranked at the top in this segment, with TV reaching 99.4 percent of households. Greece, Philippines, Mexico, Indonesia, Macedonia, Serbia, Slovenia, Hungary and Australia all had greater TV penetration than the U.S., which stood at 97.2 percent. The U.S. did, however, place higher in terms of average daily viewing, with people watching an average of 5 hours and 4 minutes per day. This is third throughout the world, with Serbia and Macedonia in the top two.

Around 30 percent of all respondents had adopted HDTV. Globally, 11 percent of consumers say they had "definite interest" in buying an HDTV within the next year.

Of the 27,000 surveyed, 70 percent say they watch video online. Online video usage was highest in China, Indonesia and the Philippines, with North American and Europe lagging behind.

Internet-connected TV tops 3DTV in popularity. Nearly one in five polled, 22 percent, said they had a broadband-enabled TV set or intended to buy one. Only 12 percent of global online consumers own or have definite plans to purchase a 3DTV in the next year.