E! Slates New Reality Show for Fall Grid

LOS ANGELES: The Spin Crowd, the first project from executive producer Kim Kardashian, is to premiere August 22 on E!, immediately following the fifth season premiere of Keeping Up with the Kardashians.

The Spin Crowd follows PR guru Jonathan Cheban and his partner Simon Huck and the group of publicists that work at Command PR. The 8×30-minute series will look at what it’s like inside the world of A-list celebrity publicity. It originally aired as a half-hour special on E! in February 2010 called The Spindustry and has reached more than 7.8 million viewers to date.