STAR, CJ Launch Indian Home-Shopping Network

MUMBAI: The joint venture created by India’s STAR and South Korea’s CJ O Shopping has launched a 24-hour home shopping network in India, following the success of a six-hour shopping block on STAR Utsav.

STAR CJ Alive is offering about 300 products in the home appliance, telecommunications, fashion, skin care and consumer electronics categories. The debut of a 24-hour channel follows the rollout of a block last year on STAR Utsav which lured more than 40,000 consumers during its pilot run. Announcing the launch, Uday Shankar, CEO of STAR India, noted, "STAR is a diversified media conglomerate with varied interests. We have built alliances with an array of entities to augment our business and increase our offerings to our audience. We are very pleased to launch STAR CJ Alive, our round-the-clock dedicated premium home shopping channel. Given the immense popularity STAR enjoys and the response that the channel has received since its launch last year as a 6-hour slot on STAR Utsav, we are confident that STAR CJ Alive will soon be living up to its promise of transforming lifestyles for its audience.”

Jung Seo, managing director of the global business division at CJ O Shopping, added, “We are very excited to be able to offer the number one home shopping channel in Asia to Indian viewers through the launch of STAR CJ Alive. Our channel will bring to Indian consumers a great variety of brands and products through quality programming content. India is the second largest broadcasting market in terms of viewership which makes it a vital market on the global platform and it was just a matter of time before we crossed into this vibrant and high-potential market. STAR is broadcasting giant in Asia and we are proud to have embarked on this wonderful new venture with them.