Endemol Sets Up Nordic Operation

LONDON/STOCKHOLM: Endemol Nordic, headquartered in Stockholm, has been established as an outfit to produce local versions of Endemol’s global formats for broadcasters across the region.

The post will also generate new formats for local and international markets. It will be led by former VP and COO of Metronome, Michael Porseryd as CEO. Further senior appointments will be announced shortly.

Ynon Kreiz, the chairman and CEO of Endemol Group, commented: "This represents the first time Endemol has had a fully owned operation in this key region of the international market. The launch of Endemol Nordic will create another European platform for our content portfolio and introduce a further source of creativity within our global network. Michael Porseryd has an exceptional track record of building businesses and delivering ratings in the region and we’re extremely fortunate to have someone of his caliber leading this new venture.”

Porseryd said: "Scandinavia is one of the world’s most dynamic and creative TV markets and represents a significant opportunity for a company like Endemol. The local success of formats such as Big Brother and Wipeout highlights the appetite there is here for Endemol’s shows and this puts us in a strong position to hit the ground running. What’s more there is a rich pool of talent across the region and I’m very much looking forward to building a first class team and delivering a new line up of international hits.”