Crackle Heads to the U.K., Australia

LONDON/SYDNEY/CULVER CITY: Sony Pictures Entertainment’s multiplatform video network Crackle is now available in the U.K. and Australia, in addition to its U.S. destination.

Crackle is available in the U.S. at crackle.com, as well as at AOL, Bebo, Boxee, Break, Dailymotion, Friendster, Metacafe and YouTube, and also through Sony’s Bravia Internet Video-enabled TV sets. Crackle features original short-form series, full-length and short-form TV shows and movies from the Sony Pictures library. The programming lineup includes the short-form series Star-ving, The Esquire Digital Man, The Groundlings and Dusty Peacock. Series featured include The Dana Carvey Show, The Three Stooges and Max Steel, while film offerings boast Hardcore, The Three Stooges In Orbit, Blankman and The Bride.

Crackle’s advertising inventory will be managed in the UK by Unanimis Consulting and in Australia by Ignite Media Brands Group.

“With unmatched premium content, from acclaimed originals to movie favorites, Crackle has built a proven distribution and ad network in the U.S. that we’re replicating now around the world,” said Eric Berger, the senior VP of digital networks. “Our content is chosen and programmed for the true video buff who loves movies and television shows and also wants to discover the best new content on the web.”

“Crackle is a great example of SPT’s strategy to bring great content to consumers and advertisers on a variety of platforms,” added Paul Littmann, the senior VP for pay television and new media international distribution at Sony Pictures Television (SPT). “Given its success in the U.S., it’s the perfect time to extend Crackle’s reach internationally.”