Video Interview: BBC Worldwide’s Neil Ross Russell

NEW YORK: Neil Ross Russell, the managing director of BBC Worldwide’s children’s and licensing business, talks about his plans for the company’s stable of hit kids’ brands in this video interview.

Those in the kids’ licensing and merchandising business know that having a top-rated broadcast partner attached to your brand is crucial to securing shelf space at major retailers. As such, BBC Worldwide’s children’s and licensing business, run by Ross Russell as managing director, is in an enviable position—its key kids’ brands have all aired on leading British preschool service CBeebies, as well as on a host of other networks around the world. The latest in the portfolio, launched at MIPTV, is ZingZillas, a music-based series that Ross Russell has high hopes for, as he explains in this video interview. Meanwhile, the expansion of BBC Worldwide’s other key kids’ properties continues, from Ragdoll’s In the Night Garden to Josh Selig’s 3rd & Bird.