Warner Bros. Promotes Lisa Gregorian

BURBANK: Lisa Gregorian is adding chief marketing officer to her current role at Warner Bros. Television Group.

Gregorian will now serve as executive VP and chief marketing officer at Warner Bros. Television Group. Her role includes overseeing the marketing team and working closely with networks worldwide on promotional and marketing opportunities for Warner Bros. shows. Gregorian and her team will also work closely with Warner Home Video to secure production-related materials that will be incorporated into series’ subsequent home-video releases. In addition, the worldwide television marketing team partners with The CW’s marketing group in overseeing www.cwtv.com.

“Lisa has an incredible knowledge and understanding of our business, our content and, most importantly, our prospective viewers,” said Bruce Rosenblum, president of Warner Bros. Television Group. “Her keen sense, combined with an unmatched creativity and enthusiasm, combine to make her the premier marketing executive in our industry. Over the years, she has consistently and successfully raised the bar in marketing our television content to the worldwide television marketplace, and I am truly proud to have her serve as our group’s chief marketing officer.”

Gregorian has been executive VP of worldwide marketing at Warner Bros. Television Group since 2005. Her long career at the studio has included serving as senior VP of Warner Bros. Television Creative Services and senior VP of marketing at Warner Bros. International Television Distribution.